Projects

Gallery

About

Contact

>

>

Menu

Menu

Interactive Experience

DIGICOURT

Interactive Experience

DIGICOURT

Project Name

About

For NBA HOUSE, which took place during NBA China Games 2025 in Macao, we created DIGICOURT.

Made up of 200 square meters of interactive floor LED screens and even more vertical LED screens, DIGICOURT is an ambitious exploration of how the sport of basketball can be augmented with cutting edge technology.

For NBA HOUSE, which took place during NBA China Games 2025 in Macao, we created DIGICOURT.

Made up of 200 square meters of interactive floor LED screens and even more vertical LED screens, DIGICOURT is an ambitious exploration of how the sport of basketball can be augmented with cutting edge technology.

Client

Category

Immersive Experience

Interactive Experience

,

LED Court

LED Basketball Court

Year

2025

How can we make the game of basketball more entertaining and attract more players to the game?

How can we make the game of basketball more entertaining and attract more players to the game?

Highlight

The Set Up

The Set Up

The Set Up

Image
Image

Key Feature

400m² of display

400m²
of display

400m² of display

The main environment of DIGICOURT is made up of 100% LED screens, including the court itself. This allowed us to display interactive visuals in the environment and on the court.

How can we motivate players to run faster, play smarter, and train harder?

How can we motivate players to run faster, play smarter, and train harder?

Highlight

Interactive Basketball Games

Interactive Basketball Games

Interactive Basketball Games

Image
Image
Image
Image

Key Feature

More Immersion

More Immersion

More Immersion

Moreover, our floor screen tiles have motion sensors built in. We use them to track user movement as they move around the court. Visuals can then interact with user movements in real time, making the experience more immersive.

Moreover, our floor screen tiles have motion sensors built in. We use them to track user movement as they move around the court. Visuals can then interact with user movements in real time, making the experience more immersive.

Moreover, our floor screen tiles have motion sensors built in. We use them to track user movement as they move around the court. Visuals can then interact with user movements in real time, making the experience more immersive.

Image
Image
Image
Image
Image
Image
Image
Image
Image

Key Stat

4 Interactive Games

4 Interactive
Games

4 Interactive Games

We designed 4 interactive games so that all players can have their fun at DIGICOURT. As one moves around the court, graphics on the LED court push the player to move faster, shoot better and score higher points.


Highlight

Stars @ DIGICOURT

Stars @ DIGICOURT

Stars @ DIGICOURT

@jalen

@Khaman_Maluach

@keung_show

@shaq

@leedongwook_official

@dwill8

@tuvok12

@matrix31

@jlin7

@starburymarbury

@jalen

@Khaman_Maluach

@keung_show

@shaq

@leedongwook_official

@dwill8

@tuvok12

@matrix31

@jlin7

@starburymarbury

@jalen

@Khaman_Maluach

@keung_show

@shaq

@leedongwook_official

@dwill8

@tuvok12

@matrix31

@jlin7

@starburymarbury

@jalen

@Khaman_Maluach

@keung_show

@shaq

@leedongwook_official

@dwill8

@tuvok12

@matrix31

@jlin7

@starburymarbury

@jalen

@Khaman_Maluach

@keung_show

@shaq

@leedongwook_official

@dwill8

@tuvok12

@matrix31

@jlin7

@starburymarbury

@jalen

@Khaman_Maluach

@keung_show

@shaq

@leedongwook_official

@dwill8

@tuvok12

@matrix31

@jlin7

@starburymarbury

@jalen

@Khaman_Maluach

@keung_show

@shaq

@leedongwook_official

@dwill8

@tuvok12

@matrix31

@jlin7

@starburymarbury

@jalen

@Khaman_Maluach

@keung_show

@shaq

@leedongwook_official

@dwill8

@tuvok12

@matrix31

@jlin7

@starburymarbury

Key Stat

10+ Star Appearances

4 Interactive
Games

10+ Star Appearances

From current players, legends to pop culture icons, the stars showed out for the fans at DIGICOURT.

Highlight

Events @ DIGICOURT

Events @ DIGICOURT

Events @ DIGICOURT

Jeremy Lin x MIGU


Jeremy Lin x MIGU

Stephon Marbury x ALIPAY


Stephon Marbury x ALIPAY

Brooklyn Nets Activation


Brooklyn Nets Activation

Shaq x KuaiShou



Shaq x KuaiShou

NBA 2k Online

China Games Viewing Party

Jeremy Lin x MIGU


Jeremy Lin x MIGU

Stephon Marbury x ALIPAY


Stephon Marbury x ALIPAY

Brooklyn Nets Activation


Brooklyn Nets Activation

Shaq x KuaiShou



Shaq x KuaiShou

NBA 2k Online

China Games Viewing Party

Jeremy Lin x MIGU


Jeremy Lin x MIGU

Stephon Marbury x ALIPAY


Stephon Marbury x ALIPAY

Brooklyn Nets Activation


Brooklyn Nets Activation

Shaq x KuaiShou



Shaq x KuaiShou

NBA 2k Online

China Games Viewing Party

Jeremy Lin x MIGU


Jeremy Lin x MIGU

Stephon Marbury x ALIPAY


Stephon Marbury x ALIPAY

Brooklyn Nets Activation


Brooklyn Nets Activation

Shaq x KuaiShou



Shaq x KuaiShou

NBA 2k Online

China Games Viewing Party

Jeremy Lin x MIGU


Jeremy Lin x MIGU

Stephon Marbury x ALIPAY


Stephon Marbury x ALIPAY

Brooklyn Nets Activation


Brooklyn Nets Activation

Shaq x KuaiShou



Shaq x KuaiShou

NBA 2k Online

China Games Viewing Party

Jeremy Lin x MIGU


Jeremy Lin x MIGU

Stephon Marbury x ALIPAY


Stephon Marbury x ALIPAY

Brooklyn Nets Activation


Brooklyn Nets Activation

Shaq x KuaiShou



Shaq x KuaiShou

NBA 2k Online

China Games Viewing Party

Jeremy Lin x MIGU


Jeremy Lin x MIGU

Stephon Marbury x ALIPAY


Stephon Marbury x ALIPAY

Brooklyn Nets Activation


Brooklyn Nets Activation

Shaq x KuaiShou



Shaq x KuaiShou

NBA 2k Online

China Games Viewing Party

Jeremy Lin x MIGU


Jeremy Lin x MIGU

Stephon Marbury x ALIPAY


Stephon Marbury x ALIPAY

Brooklyn Nets Activation


Brooklyn Nets Activation

Shaq x KuaiShou



Shaq x KuaiShou

NBA 2k Online

China Games Viewing Party

Key Stat

6+ Brand Events

6+ Brand Events

6+ Brand Events

DIGICOURT's versatility on full display. Easily switch between events with the same set up, granting an infinite amount of venues.

Highlight

Summary

Summary

Summary

Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
0
1
2
3
4
5
6
7
8
9
,
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
,
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
,
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9

attendees

attendees

attendees

In 5 days, NBA HOUSE Macao welcomed a total of 58,483 basketball lovers from around the world. Seeing how everyone interacted with DigiCourt made one thing clear for us at Colex: the universal language of basketball and sports can bring us closer together, more than we can ever imagine.

Credits

Creative Direction: Colex
Design: Colex
Engineering: Colex
Partner: Eventist
Special Thanks: NBA China

"Sport has the power to change the world. It has the power to unite people in a way that little else does."

"Sport has the power to change the world.

It has the power to unite power

in a way that little else does."

-Nelson Mandela

"Sport has the power to change the world. It has the power to unite people in a way that little else does."

-Nelson Mandela

More projects

All Projects

>

>

All Projects

>

>

All Projects

>

>

Contact

Contact us for your next project.

Let's Chat

>

>

Sitemap

Select Projects

Gallery

About

Careers

Follow

Instagram

Location

ANKEN LIFE
Changhua Rd. #655, Suite A12
Shanghai, China

Monday, November 17, 04:05:46 PM

© Colex All Rights Reserved 2025

Back to top

Contact

Contact us for your next project.

Let's Chat

>

>

Sitemap

All Projects

Gallery

About

Careers

Follow

Instagram

Location

ANKEN LIFE
Changhua Rd. #655, Suite A12
Shanghai, China

Monday, November 17, 04:05:46 PM

© Colex All Rights Reserved 2025

Back to top

Contact

Contact us for your next project.

Let's Chat

>

>

Sitemap

All Projects

Gallery

About

Careers

Follow

Instagram

Location

ANKEN LIFE
Changhua Rd. #655, Suite A12
Shanghai, China

Monday, November 17, 04:05:46 PM

© Colex All Rights Reserved 2025

Back to top