The Nike Cold Weather campaign builds on the momentum of SP22, continuing to promote an active outdoor lifestyle through activities like hiking, camping, and trekking. To equip consumers for these pursuits, Nike introduces new ACG apparel featuring its latest extreme weather-proof technologies—Therma-FIT, Storm-FIT, and Dri-FIT—designed for maximum performance in harsh outdoor conditions.

To bring this campaign to life, in collaboration with N O W H E R E, we created an XR experience at Nike House of Innovation Shanghai, allowing consumers to actively experience the benefits of the latest ACG collection in an immersive, interactive environment.