In 2021, Nike introduced a bold new campaign direction, "Play New," aimed at redefining sport and active lifestyles by merging athleticism with culture in innovative ways. This global initiative was adapted for different markets, and in Greater China, it evolved into the "Color Your Move" regional campaign, encouraging fresh, creative expressions of everyday sports activities.

For this campaign, in collaboration with N O W H E R E, Colex designed an interactive experience at Nike House of Innovation 001 that embodied this dynamic spirit. The activation expanded on traditional activities, motivating participants to embrace movement through playful, fast-paced exercises triggered by stepping on interactive floor points, turning fitness into an engaging and immersive experience.