As the game of basketball continues to evolve in the modern day, how can we motivate players to run faster, play smarter, and train harder? How can we make the game of basketball more entertaining and attract more players to the game, from all backgrounds and age groups?

For NBA HOUSE 2025 in Macao, DigiCourt is our answer to these questions. Made up of 200 square meters of interactive floor LED screens and even more vertical LED screens, the DigiCourt is an ambitious exploration of how the sport of basketball can be augmented with cutting edge technology. From an iPad app, players can select numerous games to play on DigiCourt, accompanied by interactive graphics and sounds. During breaks, DIgiCourt can be converted to a dynamic event venue in a single button press, hosting NBA legends, pop cultural icons and the best international brands in the world.

Aside from the games and community events, a monumental moment was hosting the NBA China Games 2025 Welcome Reception at the DigiCourt. The reception event saw legends and current players introductions (Kevin Garnett, Jeremy Lin, Yao Ming, Shawn Marion, Michael Porter Jr., & more), as well as executive speeches by Adam Silver, Commissioner of NBA, Patrick Dumont, COO Las Vegas Sands, and owners of the Phoenix Suns and Brooklyn Nets.

In a total of 5 days, NBA HOUSE hosted 50,000+ basketball lovers around the world. See how everyone interacted with DigiCourt made one thing clear for us at Colex: the universal language of basketball and sport can bring us closer together, more than we can ever imagine.