For this iteration of the Nike Basketball campaign, the G.T. Series takes center stage. Short for "Greater Than," the campaign embodies the spirit of continuous improvement—pushing players to elevate their game.

Featuring three performance-driven models—the G.T. Cut 2, G.T. Hustle 2, and G.T. Jump 2—the series is designed to provide the best support for both dedicated athletes and everyday players.

To bring this vision to life, we created an immersive basketball experience that challenges consumers to test their skills. Participants engage in timed trials involving layups, free throws, and jump shots, each contributing to a total score. A leaderboard tracks performance, and top scorers are rewarded with exclusive Nike footwear, turning competition into motivation.