Nike Style is a bold retail concept launched in 2022, blending fashion, popular culture, and sportswear. Designed to go beyond traditional retail, Nike Style stores—debuting in Korea and China—serve as both shopping destinations and creative spaces.

At the heart of the store is the Content Studio, an interactive photobooth experience we created with N O W H E R E that seamlessly merges digital and physical retail. Featuring a sleek green-screen backdrop, the space allows consumers to capture their Nike Style outfits and enhance them with seasonal filters, stickers, and brand visuals.

By integrating the Content Studio, Nike redefines the retail experience, transforming stores into cultural hubs that engage and inspire consumers. With plans for global expansion, Nike Style is set to reshape the future of fashion-driven sportswear retail.