About
In late 2020, the Chinese real estate group Seedland launched two state-of-the-art shopping malls in Yongchuan and Jinmen, China. Branded as Seedplaza, these malls represent Seedland’s latest innovation in retail—designed as smart, community-centric hubs that seamlessly blend shopping and entertainment.
In collaboration with N O W H E R E, we transformed the mall’s atrium into an immersive digital playground using interactive, capacitance-enabled LED floor screens. This experience invites children to step onto circular trigger points, activating dynamic, interactive games that respond to their movements in real-time. The result is a lively, engaging environment that turns everyday mall visits into playful, memorable experiences.
Client
Seedland
Category
Interactive Experience
,
Year
2021
Credits
Creative Direction: N O W H E R E
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