The Nike SP22 ACG Experience was a phygital (physical + digital) activation that immersed city consumers in an outdoor hiking adventure while showcasing Nike’s latest ACG (All Conditions Gear) footwear and apparel. Designed to bridge urban life with nature, the experience highlighted ACG's performance and reinforced Nike’s leadership in retail innovation through interactive storytelling and technology-driven engagement.

Participants began by trying on ACG apparel before embarking on a digital field trip through a mountain valley. By stepping on interactive trigger points on an LED floor, they unlocked tips and insights about the gear and outdoor activities, blending exploration with education. This seamless fusion of physical interaction and digital storytelling brought the essence of outdoor adventure into the heart of the city.