About
Cartier’s boutique at Chengdu Taikoo Li is its premier flagship store in China, spanning an entire 970-square-meter, three-story building—the only one of its kind in the country. As a testament to Cartier’s unmatched craftsmanship and vision, the store offers a full range of products, from high jewelry and watches to leather goods and apparel.
Beyond retail, the space houses Studio Treize, an interactive exhibition area that deepens the storytelling of Cartier’s brand values. In collaboration with N O W H E R E, we developed an AR experience that brings one of Cartier’s most iconic jewelry pieces, the Udyana, to life—blending tradition with cutting-edge technology to create a truly immersive luxury experience.
Client
Cartier
Category
Augmented Reality
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Year
2022
Credits
Creative Direction: N O W H E R E
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