#OOOTD, short for “Outdoor Outfit Of The Day,” is a playful twist on the popular Chinese social media trend #OOTD, where users showcase their daily outfits online.

To promote its outdoor-focused ACG apparel line during the winter season, Nike launched the #OOOTD campaign, highlighting stylish yet functional pieces like parka jackets, thermal pants, and hiking shoes—designed for both adventure and everyday wear.

As part of this campaign at Nike House of Innovation 001 in Shanghai, we partnered with N O W H E R E to create an immersive photobooth experience. Shoppers could try on ACG apparel, step into a custom-built booth, and capture their own #OOOTD moments. The booth then applied dynamic filters, placing them in virtual outdoor environments, bringing the spirit of exploration to life while showcasing the product’s styling versatility and performance benefits.